Campaigning with Adobe Campaign
December 18, 2020
Campaigning with Adobe Campaign
Score 8 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign v6/v7 – Hybrid
Modules Used
- Message Center
Overall Satisfaction with Adobe Campaign
Used by one department, Adobe Campaign helps in carrying out email campaigns and other similar operations. Adobe Campaign helps us keep our marketing campaigns going without having to do a lot of manual labor, saving hours, which allows employees to be more productive. It is a little complicated but it definitely leaves other mail merge or campaign platforms behind.
- HTML support
- Mail campaigns
- Automation of marketing services
- Customer service could be better
- Confusing UI at first, takes time to understand
- Price is a little higher for small businesses
- Too costly for small businesses
- Requires full-time management
- Onboarding function is time consuming
Adobe Campaign has a lot more features as compared to Mailchimp. While Mailchimp allows you to send a lot of communication to a lot of recipients, Adobe Campaign lets you set variables in the workflow, and send email at different times with a lot more customization. Adobe Campaign also leaves behind other similar platforms.
Do you think Adobe Campaign delivers good value for the price?
Yes
Are you happy with Adobe Campaign's feature set?
Yes
Did Adobe Campaign live up to sales and marketing promises?
Yes
Did implementation of Adobe Campaign go as expected?
Yes
Would you buy Adobe Campaign again?
Yes