The flavor of Adobe Camapaign
Updated December 01, 2021
The flavor of Adobe Camapaign

Score 10 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign v6/v7 – On-Premise
Modules Used
- Message Center
- Offers/Interaction Management
- Transactional Messages
- Landing pages
Overall Satisfaction with Adobe Campaign
Adobe Campaign is used by several marketing teams for successful execution of marketing campaign. Several products from Adobe family like Adobe Experience Manager, Adobe Target, Adobe Audience and Adobe Analytics are combined with Adobe Campaign for great experience during maintaining customers data and marketing communications. All these products through Adobe campaign enable outstanding experience in customer journey execution, customer acquisition and maintaining current customer base.
Pros
- High level of personalization
- Flexibility for custom integrations
- Scalability
Cons
- Modern graphic user interface
- Fast reaction on competition's actions
Do you think Adobe Campaign delivers good value for the price?
Not sure
Are you happy with Adobe Campaign's feature set?
Yes
Did Adobe Campaign live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Campaign go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Campaign again?
Yes
Adobe Campaign Feature Ratings
Using Adobe Campaign
Evaluating Adobe Campaign and Competitors
Adobe Campaign is more advanced when it is used with other tools from Adobe family.
Comments
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