Adobe remains a top contender in the sector of user experience.
March 29, 2026

Adobe remains a top contender in the sector of user experience.

Scott William Halewood | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Customer Journey Analytics

The product allows us to understand the different journeys our users take on our site, and for me and members of my team to track and better understand them. It also allows us to outline key areas for our users, delegate resources to review and improve those sections, and ensure user journeys are as usable and accessible as possible.

Pros

  • AI powered insight.
  • Building dashboards that can be shared with stakeholders.
  • Better visualization of user journeys.
  • Real time updates of site analytics.

Cons

  • It's quite a complex system to learn and takes some initial training, and better training resources.
  • Overkill at times for just analytics, GA4 offers better if used for that analytics.
  • Cost could be improved as current resource is rather expensive.
  • Identification of key areas/journeys.
  • Increase traffic to key landing pages.
  • Improved accessibility issues on key pages to improve overall user experience.
Adobe Customer Journey Analytics has helped our organisation build extensive dashboards that not only support our development goals but also enable us to share key insights and changes with stakeholders across their web sections. It has also helped us to explain our decisions and back them up with the data collected from the system. As a UX/UI Designer, this has really helped me make informed decisions about which projects to run and outline their importance.
I think Adobe Customer Journey Analytics really does give you the full experience, with data and insights into how your pages are performing across multiple platforms. Sometimes it can be a bit overwhelming with how much data it provides, but that's where training and additional support help build confidence and understanding in the system.
The system is a bit jarring, and there is a lot to learn on initial implementation. Maybe better training or a simpler version initially for users who may just want to get the basics out of the system. I've been put off exploring some of the more advanced features because of worries I'll mess up my existing dashboards or settings.
For a full user experience breakdown and good integration between multiple systems and products, Adobe Customer Journey Analytics is really handy, especially if your organisation uses Adobe products frequently. If you want purely just data analytics, then I think Google Analytics is a bit easier to get started with and share with stakeholders. Siteimprove offers a good number of services to crawl the site and identify areas for improvement, such as broken links, accessibility requirements, and SEO.

Do you think Adobe Customer Journey Analytics delivers good value for the price?

No

Are you happy with Adobe Customer Journey Analytics's feature set?

Yes

Did Adobe Customer Journey Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Customer Journey Analytics go as expected?

Yes

Would you buy Adobe Customer Journey Analytics again?

Yes

I think what Adobe Customer Journey Analytics does well is when you want to see and analyse a full user journey across multiple systems. Almost a 'what happened to this user across my entire site?' and includes other systems and applications like our CRM, our Student App, and our core website. We use the system to build dashboards that span the entire user lifecycle.

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