Item: Adobe Experience Manager
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

So our main goal is to understand what customers are doing that would lead them to renew with us. We want to learn more about the content that's crucial for them in making that decision to renew.

Pros and Cons

I'd say the overall digital way to represent the data is good. It's good that you don't have to have the technical skills and you can just come in and use the drag and drop features. I like how the data's just there so you can play with it.

So for us it was a little bit of a struggle to get data into AEP. But that's out of Adobe's realm.

Return on Investment

Can't answer yet. Because our use case still hasn't been finalized. We're hoping to finalize it and then see what kind of insights we can derive from that and make the recommendations to the BU and then evaluate the ROI.

Usability

I think for my role as a data analyst, it's a little bit different. I would give it a nine because I think that for a data engineer, it would really really be easy.

Favorite Features

I'm not familiar with those options. I use more of the workspace drag and drop.

Alternatives Considered

I've actually only worked with Adobe, so no other products.

Key Insights

Do you think Adobe Experience Manager delivers good value for the price?

Not sure

Are you happy with Adobe Experience Manager's feature set?

Yes

Did Adobe Experience Manager live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Experience Manager go as expected?

Would you buy Adobe Experience Manager again?

Yes

It's really well suited right now in our CJA use cases that we are running before we essentially get more. So we're running two use cases right now and then hopefully later this year, we'll get more use cases and just a quicker process for it.

Adobe Experience Manager Review

Overall Satisfaction with Adobe Experience Manager