A must have tool for a marketing team
January 25, 2020

A must have tool for a marketing team

Irina Danilova | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe InDesign

Adobe InDesign is used across our Design Team and by e-mail designers/developers. All our print/marketing materials are created using InDesign. It helps a lot to have templates with all the brand styles applied and speeds up the process of creating new brochures, flyers, and email assets. As a person directly involved in designing webpages and email, I found it very easy to use InDesign to change templates, adjust image ratios, and standardize them. Also, exporting InDesign pages in a different format (we use PNGs for emails) is a breeze.

Pros

  • Great for creating master-templates for a variety of media.
  • Great text flow control.

Cons

  • Links do not auto update.
  • A learning curve may be steep for a novice.
  • High key professional print presentation.
  • Brand consistency.
Adobe InDesign is way more powerful and efficient in creating layout templates than Photoshop. While the two tools may be used equally for small (a couple of pages) projects, InDesign is definitely the number one choice for the longer ones, especially with a lot of text flow. I like to work with both of them to ensure the best layout and image quality.
I never had to reach support, all my beginner questions and problems are usually efficiently resolved by my colleagues from the Design Team.

Do you think Adobe InDesign delivers good value for the price?

Yes

Are you happy with Adobe InDesign's feature set?

Yes

Did Adobe InDesign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe InDesign go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe InDesign again?

Yes

As far as my experience goes, InDesign is a great tool to create layouts for all the possible print media, from a visit card to a book. Our company deals with travel, and it is imperative to produce high quality, visually attractive promotion materials: postcards, flyers, and brochures that are consistent in style and follow brand guides. InDesign is a great tool for this. It does not allow us to do image manipulation or create vectors, so other Adobe products have to be used instead.

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