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Neolane - uniting the marketing world
October 30, 2013

Neolane - uniting the marketing world

Kristen Conrad | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

On-Premise

Modules Used

  • Neolane Campaign
  • Neolane Leads

Overall Satisfaction

  • Neolane can be customized to suit your marketing organization - it can be as simple or complex as you choose, which allows you to be most effective.
  • Neolane provides a great automation tool for marketing leads. We were able to link it to Siebel On Demand fairly seamlessly, which allowed our leads to be passed to sales similar to our previous process without requiring any sales team training.
  • Neolane is secure within the application - it allows multiple role types, which allows you to control who can make modifications and who has access to certain information.
  • Neolane is not very user-friendly, especially when using it to store a marketing database and blast email campaigns. It took multiple training sessions for casual users to understand and be ready to use the tool.
  • The Neolane Leads module is not adequate for the extensive lead qualification we do. It was necessary for us to build a separate system and then link it back to Neolane.
  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
I would recommend a colleague defines his current marketing process for database/campaigns/leads/etc., and describes his specific pain points. He should discuss any current tools he uses and, if applicable, highlight differences across marketing areas or geographies. Lastly, I would recommend that he consider who will be using the application and their level of technical knowledge and ability to learn new tools quickly.

Usability

It can be difficult to use and to train non-technical users, but the functionality overall is great.
ProsCons
Like to use
Relatively simple
Well integrated
Consistent
Feel confident using
Difficult to use
Requires technical support
Slow to learn
Cumbersome
Lots to learn
  • locating a lead and marking qualified
  • sorting columns
  • uploading new data
  • setting up database structure
  • creating an audience list for email campaigns (especially one based on previous activity)