Lightweight Application That Packs a PUNCH
Updated February 25, 2015
Lightweight Application That Packs a PUNCH
Score 10 out of 10
Vetted Review
Verified User
Software Version
On-Premise
Modules Used
- Neolane Campaign
- NEOLAP
Overall Satisfaction with Adobe Neolane
Pros
- Campaign Management: Awesome capability in automating and segmenting campaigns. However, automating and segmenting are minor compared to the marketing intelligence provide via tracking and integration with SiteCatalyst. Knowing our demography and behavior has influenced innovation to tailor our content to the needs of the target audience.
- Overall this system has improved Mercola from a batch and blast shop to being able to personalize marketing to a demographic or individual level.
- Simplicity of the UI for a technical tool. If you are doing email marketing, this is a must-have tool.
Cons
- Nothing comes to mind.
- Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
- Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
- New intelligence allowing us to increase conversion in the shop.
Comments
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