Review on Adobe RT-CDP.
February 26, 2025

Review on Adobe RT-CDP.

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Real-Time Customer Data Platform

In our organization, Adobe Real-Time Customer Data Platform (CDP) is used to consolidate customer data from various sources across our online and offline channels, creating a unified customer profile that enables real-time, personalized experiences across all touchpoints, ultimately addressing the challenge of delivering relevant and consistent messaging to customers regardless of where they interact with our brand, improving engagement and conversion rates.

Pros

  • Data Collection across Digital assets.
  • Profile Enrichment.
  • Audience activations to multiple DSPs.
  • Offline Data Ingestion.

Cons

  • DV360 1PD PII Data Connector.
  • Login Report.
  • Filter in destination search.
  • Increase CTR.
  • Higher License Cost.
  • Need skilled or certified Adobe Experts.
  • Higher conversion rates.
Getting ROI measurement from the platform is not that efficient. Lack of connectors b/w DSPs High Recurring Cost.
Very neat and clean Platform UI Easy of navigation.
I have no answer for now.

Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?

Not sure

Are you happy with Adobe Real-Time Customer Data Platform's feature set?

Yes

Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Real-Time Customer Data Platform go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Real-Time Customer Data Platform again?

No

Adobe Real-Time Customer Data Platform is well suited for organisations that have extensive PII data with attributes & consumer behaviors. Also, who wants to run omnichannel customer acquisition and focus on middle- or low-funch campaigns? Also, having multiple digital assets (i.e., website, mobile application, CRM, SMS campaign channels, etc).

Adobe Real-Time CDP Feature Ratings

Customer Data Management
6.8
Account Scoring
9
Customer Data Governance
10
Data Connectors
7
Data Enhancement
2
Data Ingestion
8
Data Storage
8
Data Visibility
2
Event Data
8
Identity Resolution
7
Audience Segmentation & Targeting
8.3
Standard visitor segmentation
9
Behavioral visitor segmentation
7
Website personalization
9
Tag Management
6.3
Tag library
9
Ease of writing custom tags
5
Rules-driven tag execution
6
Tag performance monitoring
6
Page load times
6
Mobile app tagging
6

Comments

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