Adobe Analytics Review
Updated March 10, 2015

Adobe Analytics Review

David Hubert | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Adobe Analytics

  • Easily implemented for standard web metrics.
  • Segmentation based upon user actions are extremely valuable.
  • Custom tracking ability through additional eVars and Props (variables that store data and pass them on to the data collection server) provide immediate value.
  • SAINT Classifications can provide additional insights.
  • Does not integrate with all video platforms.
  • Expertise with the tool is generally required to maximize use.
  • Support can be slow at times.
  • Ability to gauge marketing efforts or functional improvements that drive specific user behaviors.

Using Adobe Analytics

Tool is valuable.

Adobe Analytics Training