Adobe Analytics Review
Updated March 10, 2015
Adobe Analytics Review
Score 9 out of 10
Vetted Review
Verified User
Software Version
15
Overall Satisfaction with Adobe Analytics
Pros
- Easily implemented for standard web metrics.
- Segmentation based upon user actions are extremely valuable.
- Custom tracking ability through additional eVars and Props (variables that store data and pass them on to the data collection server) provide immediate value.
- SAINT Classifications can provide additional insights.
Cons
- Does not integrate with all video platforms.
- Expertise with the tool is generally required to maximize use.
- Support can be slow at times.
- Ability to gauge marketing efforts or functional improvements that drive specific user behaviors.
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