Since I work at an agency named Axis41
, we have helped build out and maintain multiple implementation of Adobe Analytics including stanfordhealthcare.org. Adobe Analytics helps the designers know how to make informed decisions about how to design the user experience. Just to give an example, there is a carousel on the home page of the site. There was discussion as to how many users were using the carousel. Were users clicking the arrows or the radio buttons? Were users actually clicking on the carousel? Were users actually interacting with links on the carousel? Which links were actually being clicked if they clicked them? All of these questions could be answered because Adobe Analytics is able to capture this information. With that information the designers could make actual informed decisions about what to change about the carousel. This is just one example of one very small business problem that Adobe Analytics solved. There are many other problems that Stanford Hospital has solved with Adobe Analytics.