Why choose Adobe over a free Google Analytics solution?
Updated February 25, 2015

Why choose Adobe over a free Google Analytics solution?

Federico Calore | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Version 15

Modules Used

  • Analytics
  • Ad Hoc analysis
  • Report Builder
  • Datawarehouse

Overall Satisfaction with Adobe Analytics

Our organization uses Adobe Analytics to track and measure visitor interaction with the website and its online sales channels. The base metrics are visits, orders and revenue, with several breakdowns, such as by Device, Region and Country, Marketing Channel, Category, Business unit, etc.The analytics team is the owner of the data and makes massive usage of the reports to get useful insights for the business, but there are many users across the whole organization.
  • Simple web interface
  • Powerful data mining tool for power users (Ad Hoc analysis)
  • Flexible and comprehensive data structure
  • Integration with several other tools
  • Slow web interface
  • Complicated (and sometimes cumbersome) implementation
  • No easy-to-use visual tools (heatmaps)
  • Better insights on visitor behavior in the website
  • Better ROI of marketing channels, thanks to campaign attribution
  • Better overall digital business results
Select Adobe if you need a solid data structure, extensive segmentation and have requirements for data safety and privacy.
Select Google Analytics if you want a free alternative and can trade in data ownership and support.
What is the business question you are trying to solve with analytics? What are the main needs? Is there any requirement for data safety?

Using Adobe Analytics

Selecting an analytics provider is an important choice: the cost of switching providers is very high, and includes no historical data availability, implementation and related engineering costs, report re-building, and user re-training.

Adobe Analytics Reliability