Why choose Adobe over a free Google Analytics solution?
Updated February 25, 2015
Why choose Adobe over a free Google Analytics solution?
Score 9 out of 10
Vetted Review
Verified User
Software Version
Version 15
Modules Used
- Analytics
- Ad Hoc analysis
- Report Builder
- Datawarehouse
Overall Satisfaction with Adobe Analytics
Our organization uses Adobe Analytics to track and measure visitor interaction with the website and its online sales channels. The base metrics are visits, orders and revenue, with several breakdowns, such as by Device, Region and Country, Marketing Channel, Category, Business unit, etc.The analytics team is the owner of the data and makes massive usage of the reports to get useful insights for the business, but there are many users across the whole organization.
Pros
- Simple web interface
- Powerful data mining tool for power users (Ad Hoc analysis)
- Flexible and comprehensive data structure
- Integration with several other tools
Cons
- Slow web interface
- Complicated (and sometimes cumbersome) implementation
- No easy-to-use visual tools (heatmaps)
- Better insights on visitor behavior in the website
- Better ROI of marketing channels, thanks to campaign attribution
- Better overall digital business results
Select Adobe if you need a solid data structure, extensive segmentation and have requirements for data safety and privacy.
Select Google Analytics if you want a free alternative and can trade in data ownership and support.
Select Google Analytics if you want a free alternative and can trade in data ownership and support.
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