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Adobe Target review
May 25, 2018

Adobe Target review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Target

Adobe Target is used to test web experiences, and target customer segments with custom pages by the marketing department.
  • Creating audiences that align and integrate with Analytics.
  • Easy tool to modify design within Target for custom experiences.
  • Great analyzing tool to measure test effect on conversion rate and other metrics.
  • Friendlier interface, that is easy to use.
  • Approval process, where account manage/owner approves changes before deploying them.
  • Better integration with Adobe Analytics events.
  • Better experience and improved conversion rate through targeting.
  • Geo targeting different segments.
  • Analyzing customer behaviour and finding the best design for each campaign.
Target has far superior functionality, it integrates with Adobe Analytics and is easy to build tests.
Any business that makes online revenue will benefit from testing and targeting with this tool. It's not appropriate for small businesses, considering the cost.