Supercharge your optimisation program
Anonymous | TrustRadius Reviewer
Updated June 03, 2015

Supercharge your optimisation program

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Target Premium

Modules Used

  • Brhavioural a Targeting , A/B Testing

Overall Satisfaction with Adobe Target

Used for AB testing strategic hypothesizes and predictive models as well as user flows, page layout etc
Multiple departments use the product.
  • The flexibility of the solution
  • The power of all our Analytics data to support decisions in T&T
  • Ease of deployment via DTM
  • The level of product support
  • Homepage
  • Registration forms
  • Application forms
  • Email
  • Better decisions
  • Faster decisions
  • Less opinion and more fact
It fits on top of our comprehensive data stack
Most scenarios are suitable for Adobe Test and Target especially if you are using it with DTM and Analytics.

Using Adobe Target

Great brand
Great product
Great support

Adobe Target Implementation

Change management was a major issue with the implementation

Using Adobe Target