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Adobe Target segments potential new opportunities with web users
May 11, 2021

Adobe Target segments potential new opportunities with web users

Terri Harris | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Target

The application has opened the way to an expansion of [the] market and digital sales since it offers us an analysis and clarification of the behavior of all users who traffic on our website. It is possible that sometimes if you work with data management this application generates failures in its performance. However, through Adobe Target we can take marketing actions to engage users.
  • This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
  • It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
  • We have encountered some issues when performing large scale testing; when testing in large scale the drag and drop function becomes clumsy in operation and wastes some time.
  • Also, when testing a lot of information the software of this application tends to have delays.
  • We have the best synchronization and integration to improve the performance of our servers.
  • We can adapt web personalization to improve communication with users.
  • We improve data management with the user-advisor information channel.
  • One of the advantages of Adobe Target is that it presents us with the possibility of increasing our earnings with greater speed if we focus on increasing the workflow from the platform[.] [This] allow[s] us to communicate with many more people, which is easy to achieve if we take into account the possibilities of extending the service in terms of communicating with customers.
NONE

Do you think Adobe Target delivers good value for the price?

Yes

Are you happy with Adobe Target's feature set?

Yes

Did Adobe Target live up to sales and marketing promises?

Yes

Did implementation of Adobe Target go as expected?

Yes

Would you buy Adobe Target again?

Yes

We recommend this application because it allows us to segment and track the traffic of our domain under an analysis of their behavior, ranging from counting the number of clicks they make on a single element to the most complete action within our page in real time.

Adobe Target Feature Ratings

9.5
a/b experiment testing
10
Split URL testing
10
Multivariate testing
9
Multi-page/funnel testing
9
Cross-browser testing
9
Mobile app testing
10
Test significance
9
Visual / WYSIWYG editor
10
Advanced code editor
10
Page surveys
9
Visitor recordings
9
Preview mode
10
Test duration calculator
9
Experiment scheduler
10
Experiment workflow and approval
10
Dynamic experiment activation
9
Client-side tests
9
Server-side tests
9
Mutually exclusive tests
10
9.5
Standard visitor segmentation
9
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
9
9.3
Heatmap tool
10
Click analytics
9
Scroll maps
9
Form fill analysis
10
Conversion tracking
9
Goal tracking
10
Test reporting
9
Results segmentation
9
CSV export
9
Experiments results dashboard
9
Platform Integration Features ()
Not Rated