Adobe Target: Monitors and Offers us Market Opportunities
April 28, 2021

Adobe Target: Monitors and Offers us Market Opportunities

Lisa Carter | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Target

The application has done us a great favor in providing us with analysis tools and results to take marketing actions. We can analyze and interpret user behavior to open up our opportunities for them. However, in certain aspects, its functionality can become complicated and requires advanced knowledge for optimal use.
  • This application has worked for us as an effective tool to manage any marketing action.
  • It is very easy to configure user settings and perform A/B tests on your domains.
  • In addition, [we] can access information about the performance of our website thanks to the fact that it integrates an extension with Adobe Analytics.
  • For certain employees who are new or newly promoted to the marketing department of our company who are not technical, the drag and drop option becomes quite complicated and confusing.
  • Similarly, when doing large-scale analytics, the application undertakes clumsy operation and creates delays.
  • Market monitoring with greater financial management capabilities.
  • Fast delivery of benefits in terms of complete reports.
  • Fast delivery of benefits in terms of complete reports.
  • Taking into account our net profit during the sales days, we decided that Adobe target has shown an excellent ability to increase our investment, which leaves our organization very satisfied in economic terms.

Do you think Adobe Target delivers good value for the price?

Yes

Are you happy with Adobe Target's feature set?

Yes

Did Adobe Target live up to sales and marketing promises?

Yes

Did implementation of Adobe Target go as expected?

Yes

Would you buy Adobe Target again?

Yes

For our part, we recommend the application for tracking pages visited by users, performing tests and pausing them if necessary. We can determine almost all the actions of users within our domain, such as tracking, and counting the number of clicks made on an element accurately in real time.

Adobe Target Feature Ratings

a/b experiment testing
9
Split URL testing
9
Multivariate testing
10
Multi-page/funnel testing
9
Cross-browser testing
10
Mobile app testing
9
Test significance
9
Visual / WYSIWYG editor
8
Advanced code editor
8
Page surveys
8
Visitor recordings
9
Preview mode
8
Test duration calculator
10
Experiment scheduler
10
Experiment workflow and approval
10
Dynamic experiment activation
8
Client-side tests
9
Server-side tests
8
Mutually exclusive tests
8
Standard visitor segmentation
10
Behavioral visitor segmentation
8
Traffic allocation control
10
Website personalization
10
Heatmap tool
8
Click analytics
8
Scroll maps
8
Form fill analysis
9
Conversion tracking
9
Goal tracking
10
Test reporting
9
Results segmentation
10
CSV export
10
Experiments results dashboard
10