Item: Adobe Target
Rating: 9
Author: Ariha Shah

Overall Satisfaction with Adobe Target

Use Cases and Deployment Scope

Adobe Target has been really beneficial as it helps one visually create and manage A/B tests and rules-based targeting activities. It offers a simplified implementation strategy for our digital platforms and is effective as it manages all communication, offers automated personalization and provides recommendations about services. It helps to share data and results with ease.

Pros and Cons

Pros

Data results
Collaboration
Improved conversion rates
Tracking responses

Cons

Refined search
Understanding Platform
Reporting

Return on Investment

Effective Lead tracking
Conversions
Opportunities

Usability

I think the overall experience is great as the platform is very user friendly and it helps helping track the performance and targeting the right audience. It also helps to test the communications, make any modifications, target the right audience and create follow - ups so the leads are not lost.

Alternatives Considered

Optimizely Commerce Connect and Salesforce CMS

I still use Optimizely as it helps with project managing. We have been using that for quite sometime and we have recently started using Adobe Target Platform and are testing both of them to see which one would work the best for us. In terms of reporting Adobe Target has been great.

Key Insights

Do you think Adobe Target delivers good value for the price?

Yes

Are you happy with Adobe Target's feature set?

Yes

Did Adobe Target live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Target go as expected?

Yes

Would you buy Adobe Target again?

Yes

Other Software Used

Optimizely Content Management System, Salesforce CMS, Insider Growth Management Platform (GMP)

Likelihood to Recommend

We had used Adobe Target, for an event where we were inviting clients for a tax seminar. Adobe Target helped us understand the target audience by reviewing A/B test and seeing the number of people who are actually interested in attending the event and any pre-questions before the event. It helped us segregate the groups according to the questions that were asked.

Adobe Target Feature Ratings

Comments

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