Extremely flexible but work needed on documentation
Overall Satisfaction with Adobe Target
The Web Analytics team are the power users of Test& Target - we're running tests for the entire company across the main website and inside our desktop applications.
Pros
- Advanced targeting capabilities - TnT allows you to write your own JavaScript/Rhino code in situations when the out-of-the-box features aren't enough.
- Integration with SiteCatalyst - test data is pushed into SiteCatalyst for comprehensive reporting.
- Rapid test creation - this can be achieved via "local" HTML offers, redirects or referencing AEM/CQ5 components.
Cons
- Documentation - the current docs are fine for the basics but when you want to do the advanced stuff it sucks and Client Care aren't that helpful with the tricky questions.
- Standard - the new 'Standard' WYSIWYG version of TnT is very new so I'll be kind however it's full of bugs and unusable - hopefully this will be fixed soon as it looks to have a lot of potential.
- QAing your tests - the Onsite feature has never worked properly in all the time I have used it. I've been told by people at Adobe not to use the feature.
- Increased employee efficiency - testing happens very quickly now, sometimes in minutes! Before it took weeks or months going through Technology.
- More testing means increased learnings and revenue.
Using Adobe Target
4 - The web analytics & optimization team have a mixture of business and technical understanding.
4 - You'll need to be comfortable editing HTML and the more complicated tests will involve JavaScript.
- Testing new creative for driving incremental revenue.
- Testing price.
- Testing headlines, CTA, copy in general.
Adobe Target Support
Pros | Cons |
---|---|
Knowledgeable team | Slow Resolution Not kept informed Escalation required Difficult to get immediate help |
No - A good level of support should be included with the price, moreover if the documentation and communities were better we wouldn't need to bug Client Care!
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