TrustRadius
Extremely flexible but work needed on documentation
https://www.trustradius.com/ab-testingAdobe TargetUnspecified8.2119101
Richard Hayes profile photo
April 17, 2014

Extremely flexible but work needed on documentation

Score 9 out of 101
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Overall Satisfaction with Adobe Target

The Web Analytics team are the power users of Test& Target - we're running tests for the entire company across the main website and inside our desktop applications.
  • Advanced targeting capabilities - TnT allows you to write your own JavaScript/Rhino code in situations when the out-of-the-box features aren't enough.
  • Integration with SiteCatalyst - test data is pushed into SiteCatalyst for comprehensive reporting.
  • Rapid test creation - this can be achieved via "local" HTML offers, redirects or referencing AEM/CQ5 components.
  • Documentation - the current docs are fine for the basics but when you want to do the advanced stuff it sucks and Client Care aren't that helpful with the tricky questions.
  • Standard - the new 'Standard' WYSIWYG version of TnT is very new so I'll be kind however it's full of bugs and unusable - hopefully this will be fixed soon as it looks to have a lot of potential.
  • QAing your tests - the Onsite feature has never worked properly in all the time I have used it. I've been told by people at Adobe not to use the feature.
  • Increased employee efficiency - testing happens very quickly now, sometimes in minutes! Before it took weeks or months going through Technology.
  • More testing means increased learnings and revenue.
It's a very flexible tool with some great features however you'll need to have users that understand your business but are also technically savvy. If you don't have the right people/person then you may want to consider something easier to use ..saying that I believe the Standard version that was recently released has tried to address this however it's a beta product right now with more than a few issues.

Using Adobe Target

4 - The web analytics & optimization team have a mixture of business and technical understanding.
4 - You'll need to be comfortable editing HTML and the more complicated tests will involve JavaScript.
  • Testing new creative for driving incremental revenue.
  • Testing price.
  • Testing headlines, CTA, copy in general.
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish.

Adobe Target Support

Room for improvement.
ProsCons
Knowledgeable team
Slow Resolution
Not kept informed
Escalation required
Difficult to get immediate help
No - A good level of support should be included with the price, moreover if the documentation and communities were better we wouldn't need to bug Client Care!