Review of Adobe T&T
Updated June 02, 2014
Review of Adobe T&T
Score 9 out of 10
Vetted Review
Verified User
Software Version
Adobe Marketing Cloud
Modules Used
- Target
- Omniture
- Photoshop
Overall Satisfaction with Adobe Test and Target
We used Adobe Test and Target for marketing activity. For different types of offers for geographically divided customers we addressed using Adobe Test and Target. It was used by our Information Technology department. We had a marketing team who wanted to maximize business and provide offers and special coupons to their customers. For this requirement we used Adobe Test and Target.
- A/B testing
- Rules-based targeting
- Recommendations and cross-selling
- Search-driven merchandising
- Automated behavioral targeting and Multivariate testing
- Need to make it more user friendly.
- It is an expensive tool so sometimes if it is not useful to attract customers then it is expensive for a company budget. So you need to minimize license fees for small and start up businesses.
- Maxymiser,Monetate,Optimizely
Adobe Test and Target Support
| Pros | Cons |
|---|---|
Quick Resolution Knowledgeable team Kept well informed Immediate help available Support cares about my success | Poor followup Problems left unsolved Escalation required Need to explain problems multiple times Slow Initial Response |
During my engagement for Adobe T&T product with Adobe guys , they were providing better details to properly fit product to get maximum use.