TrustRadius
Get Your Retargeting Fix Accomplished Effectively With AdRoll...
https://www.trustradius.com/ad-serving-retargetingAdRollUnspecified7.875101
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March 14, 2017

Get Your Retargeting Fix Accomplished Effectively With AdRoll...

Score 8 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with AdRoll

I work for an agency and we've used AdRoll for both our own remarketing and for our clients. It's great to get access to a number of display inventories all in one location. It reduces the amount of work my team needs to do to ensure we're displaying our clients ads in as many places as possible.
  • Self Service Platform is easily designed and makes getting a new campaign or making changes easy.
  • Reporting provides clear insight into the platforms and creative driving sales.
  • The pricing is reasonable for the time savings that AdRoll produces.
  • Support could be more knowledgeable and engaging when helping with problems or just reaching out occasionally to send more recommendations.
  • More third party integrations would be nice to see.
  • Call tracking capabilities.
  • Easily adaptable ads have allowed us to get the highest ROI.
  • Platform allows us to reach the most customers in the most locations. Again, providing a strong ROI.
Again, AdRoll is a great platform for small to mid size businesses, but it doesn't offer every feature one might want. No platform really does. I'm having a lot of customers come to me know either using or wanting to use Criteo and the decision is generally between AdRoll or Criteo. My advice to AdRoll would be to watch Criteo closely and make sure you're at least matching anything they offer.
I think AdRoll would be best suited for small to mid size businesses or any company that doesn't have the resources to manage the channels separately. I think with larger companies it might be better for them to manage a few of the remarketing channels individually. Their platform is also well suited for getting new team members involved with remarketing and their reporting is easy to translate across all departments.

AdRoll Feature Ratings

Ad campaign creation
10
Ad deployment
10
Display advertising
10
Ad display and retargeting segmentation
9
Sequence targeting
Not Rated
Data Transfer
Not Rated
DSP integration
Not Rated
Ad dashboards
9
Ad performance reports
9
Ad conversion tracking
8
Ad attribution reporting
7
Cross-channel ad management
7
Ad forecasting and optimization
6