AdRoll is easy to use but Expensive
February 13, 2018

AdRoll is easy to use but Expensive

Anonymous | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdRoll

Adroll was used by our company to expand our digital marketing reach for a key specific demographic and audience. It attempted to address our need for additional brand exposure with a limited budget as well as to help retain visitors to our website. The campaign goal was to increase as many conversions as possible.


  • Adroll is easy to set up and start
  • The user interface is quite intuitive without a learning curve
  • The control on adspend is much better when compared to competitors


  • Would be better to have more control over where ads appear similar to AdWords
  • A decrease in CPM (cost per thousand impressions) would be crucially beneficial
  • The option to perform CPC campaigns ala AdWords
  • Overall adroll was not effective for my industry segment but that may not apply to you
  • Very costly CPMs you have to watch out for
  • You need to monitor where your ads are displayed
Adroll ends up being more costlier than alternatives offered from companies such as Google or Microsoft as you ultimately have a higher level of control on the budget, the platforms that your display banners are showing up on as well as the demographics. I would not choose Adroll again if given the chance as it was costly to execute without much return to show for it.
AdRoll works well if you are looking to do generic brand marketing campaigns to increase visitor retention rates as well as for branding purposes. If you are looking at adroll as a cost-effective or cheaper alternative to traditional digital marketing then I warn you to look elsewhere as the CPMs can become very costly.

AdRoll Feature Ratings

Ad campaign creation
Ad deployment
Display advertising
Ad display and retargeting segmentation
Sequence targeting
Data Transfer
DSP integration
Ad dashboards
Ad performance reports
Ad conversion tracking
Ad attribution reporting
Cross-channel ad management
Ad forecasting and optimization


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