AdRoll is easy to use but Expensive
February 13, 2018
AdRoll is easy to use but Expensive
Score 1 out of 10
Vetted Review
Verified User
Overall Satisfaction with AdRoll
Adroll was used by our company to expand our digital marketing reach for a key specific demographic and audience. It attempted to address our need for additional brand exposure with a limited budget as well as to help retain visitors to our website. The campaign goal was to increase as many conversions as possible.
- Adroll is easy to set up and start
- The user interface is quite intuitive without a learning curve
- The control on adspend is much better when compared to competitors
- Overall adroll was not effective for my industry segment but that may not apply to you
- Very costly CPMs you have to watch out for
- You need to monitor where your ads are displayed
Adroll ends up being more costlier than alternatives offered from companies such as Google or Microsoft as you ultimately have a higher level of control on the budget, the platforms that your display banners are showing up on as well as the demographics. I would not choose Adroll again if given the chance as it was costly to execute without much return to show for it.