AdRoll Review
Anonymous | TrustRadius Reviewer
January 17, 2020

AdRoll Review

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with AdRoll

AdRoll is part of our programmatic tech stack for display advertising and is currently being primarily used as a tool for retargeting and prospecting for new audience members. The technology has worked so far and the quality of audiences discovered by AdRoll is of a significantly higher quality when compared to other technologies.
  • Retargeting.
  • Remarketing.
  • Customer support.
  • API integration is difficult.
  • User friendly - Good UX and UI.
  • Easy to use.
AdRoll has the ability to both utilize and customize ad creatives. Criteo forces customers to use their ad formatting and specs. quantcast only offers data in 30 day increments, ad roll allows for real time data analysis in a live dashboard that's easy to read, understand and export should you need to analyze in more detail.
Custom creative and the ability to run dynamic ads is a great plus and major differentiation that gives AdRoll a leg up on the competition. If integration into a full tech stack is your goal then you need patience and know-how to integrate AdRoll's tech into your DMP/BMP

AdRoll Feature Ratings

Ad campaign creation
7
Ad deployment
7
Display advertising
7
Ad display and retargeting segmentation
7
Sequence targeting
7
Data Transfer
5
DSP integration
5
Ad dashboards
6
Ad performance reports
6
Ad conversion tracking
6
Ad attribution reporting
6
Cross-channel ad management
6
Ad forecasting and optimization
8