Overall Satisfaction with AdRoll
At DND we used AdRoll primarily for retargeting campaigns across Canada - to get our ads in front of new audiences and drive traffic back to our owned properties - such as website, landing pages, or product pages. We serve in a niche industry - but AdRoll has an excellent database of sources that helped us get in front of potential buyers and prospects in a cost-effective manner. This generated solid top-of-the-funnel prospects and leads for our nurture campaigns.
- Dynamic Retargeting
- Lookalike Targeting Feature
- Marketing Recipes
- Some metrics are not easy to track and attribute
- Better integration with Hubspot/MAP tools
- Higher quality and quantity of MQLs
- Better quality website traffic
- Optimizing ad spend and budget
AdRoll stacks up really well against other similar providers, as its main retargeting engine is unmatched in the marketplace. It is also super easy to use and intuitive to set up and manage ad campaigns at scale - as opposed to some other platforms that can get difficult to manage after a certain point. AdRoll client support is also excellent and quick to respond to any questions or concerns.
Do you think AdRoll delivers good value for the price?
Are you happy with AdRoll's feature set?
Did AdRoll live up to sales and marketing promises?
Did implementation of AdRoll go as expected?
Would you buy AdRoll again?
AdRoll is really well suited when you have a good understanding of your target audience. And then you can really get the most out of the platform to get your ad in front of those people. The core feature of AdRoll is its excellent retargeting capabilities and deep database for niche audiences and industries. It's a little less intuitive in media planning and scheduling - there are other tools that work a lot better for that aspect of digital.