AdRoll Offers a Quick and Easy-to-Use Ad Solution
November 06, 2021

AdRoll Offers a Quick and Easy-to-Use Ad Solution

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdRoll

Our agency used AdRoll to place digital advertising for our clients. We used it across multiple clients and used it to place ads through multiple platforms The business problem for the agency that was solved was software that enabled us to get moving very quickly. We also felt that the re-targeting "tools" were much more user-friendly than most platform or programmatic tools. The really interesting part about the software is I don't think we were using all of the tools - which means there's a lot to explore and a lot to help small- to mid-sized agencies scale.
  • Easy to use campaign builder
  • Access to popular ad inventory
  • Easy to use/create dashboard
  • Clarity around placement of ads
  • Interface for custom audience creation
  • That's really about it!
  • Allowed us to quickly scale our campaigns
  • Interface makes setting up campaign quick and easy
  • Met all of our measurement needs
The payment structure and cost to use the software were perfect for an agency of our size (small agency).

Do you think AdRoll delivers good value for the price?

Yes

Are you happy with AdRoll's feature set?

Yes

Did AdRoll live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of AdRoll go as expected?

Yes

Would you buy AdRoll again?

Yes

I used AdRoll at my previous agency and liked it. So much so, I am in the process of getting my new agency on board with using AdRoll. The primary reason is that it can be very advantageous for a small agency that doesn't meet many of the programmatic minimum ad buys to use. For many of our clients, re-targeting is also very important. I have found that I can get those types of campaigns up and running much quicker than using a platform directly. Overall, AdRoll is really easy to use and can be a great, low-barrier option for smaller agencies.

AdRoll Feature Ratings

Ad campaign creation
8
Ad deployment
8
Display advertising
8
Ad display and retargeting segmentation
8
Sequence targeting
Not Rated
Data Transfer
Not Rated
DSP integration
Not Rated
Ad dashboards
7
Ad performance reports
7
Ad conversion tracking
Not Rated
Ad attribution reporting
Not Rated
Cross-channel ad management
Not Rated
Ad forecasting and optimization
Not Rated