Item: AdRoll
Rating: 8
Author: Verified User

Overall Satisfaction with AdRoll

Use Cases and Deployment Scope

Our agency used AdRoll to place digital advertising for our clients. We used it across multiple clients and used it to place ads through multiple platforms The business problem for the agency that was solved was software that enabled us to get moving very quickly. We also felt that the re-targeting "tools" were much more user-friendly than most platform or programmatic tools. The really interesting part about the software is I don't think we were using all of the tools - which means there's a lot to explore and a lot to help small- to mid-sized agencies scale.

Pros and Cons

Pros

Easy to use campaign builder
Access to popular ad inventory
Easy to use/create dashboard

Cons

Clarity around placement of ads
Interface for custom audience creation
That's really about it!

Return on Investment

Allowed us to quickly scale our campaigns
Interface makes setting up campaign quick and easy
Met all of our measurement needs

Alternatives Considered

Facebook for Business

The payment structure and cost to use the software were perfect for an agency of our size (small agency).

Key Insights

Do you think AdRoll delivers good value for the price?

Yes

Are you happy with AdRoll's feature set?

Yes

Did AdRoll live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of AdRoll go as expected?

Yes

Would you buy AdRoll again?

Yes

Likelihood to Recommend

I used AdRoll at my previous agency and liked it. So much so, I am in the process of getting my new agency on board with using AdRoll. The primary reason is that it can be very advantageous for a small agency that doesn't meet many of the programmatic minimum ad buys to use. For many of our clients, re-targeting is also very important. I have found that I can get those types of campaigns up and running much quicker than using a platform directly. Overall, AdRoll is really easy to use and can be a great, low-barrier option for smaller agencies.

AdRoll Feature Ratings

Comments

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AdRoll Offers a Quick and Easy-to-Use Ad Solution