Ok, but not great. Better options available than AdRoll.
November 07, 2021
Ok, but not great. Better options available than AdRoll.
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with AdRoll
Utilizing AdRoll for display marketing and some website retargeting. It's currently being used by the marketing team and helps create campaigns across multiple channels instead of having to do it one by one. The ability to select your target audience and obtain reporting based on the campaigns is very useful and saves time.
- Reporting
- User-Friendly Interface
- Wide Audience for targeting
- Results - Not as good as other platforms when running A/B tests
- Platform updates - These tend to not be very helpful and often makes the platform more difficult to use
- Negative ROI
- Generated lots of traffic; however, most if not all was of poor quality
- Platform used to be very user-friendly, but with recent updates, is more difficult to use
You get much more quality traffic using Simpli.fi. It's very high quality leads and tends to have a very low rate of spam/junk traffic/leads. Their platform and support is much easier than AdRoll so I would recommend Simpli.fi more than AdRoll going forward. We'd moved a good amount of campaigns over to Simpli.fi instead of AdRoll.
Do you think AdRoll delivers good value for the price?
Yes
Are you happy with AdRoll's feature set?
Yes
Did AdRoll live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of AdRoll go as expected?
I wasn't involved with the implementation phase
Would you buy AdRoll again?
No