Ok, but not great. Better options available than AdRoll.
November 07, 2021

Ok, but not great. Better options available than AdRoll.

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdRoll

Utilizing AdRoll for display marketing and some website retargeting. It's currently being used by the marketing team and helps create campaigns across multiple channels instead of having to do it one by one. The ability to select your target audience and obtain reporting based on the campaigns is very useful and saves time.
  • Reporting
  • User-Friendly Interface
  • Wide Audience for targeting
  • Results - Not as good as other platforms when running A/B tests
  • Platform updates - These tend to not be very helpful and often makes the platform more difficult to use
  • Negative ROI
  • Generated lots of traffic; however, most if not all was of poor quality
  • Platform used to be very user-friendly, but with recent updates, is more difficult to use
You get much more quality traffic using Simpli.fi. It's very high quality leads and tends to have a very low rate of spam/junk traffic/leads. Their platform and support is much easier than AdRoll so I would recommend Simpli.fi more than AdRoll going forward. We'd moved a good amount of campaigns over to Simpli.fi instead of AdRoll.

Do you think AdRoll delivers good value for the price?


Are you happy with AdRoll's feature set?


Did AdRoll live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of AdRoll go as expected?

I wasn't involved with the implementation phase

Would you buy AdRoll again?


If you want to generate a lot of brand awareness and generate lots of traffic - this is for you. If you don't care who is looking, then this will be fine. If you want to generate quality traffic to your site - this isn't for you. There are other platforms that perform better when compared with AdRoll.

AdRoll Feature Ratings

Ad campaign creation
Ad deployment
Display advertising
Ad display and retargeting segmentation
Sequence targeting
Ad dashboards
Ad performance reports
Ad conversion tracking
Ad attribution reporting
Cross-channel ad management
Ad forecasting and optimization