How good is AdWords?
May 20, 2014
How good is AdWords?
Score 9 out of 10
Vetted Review
Verified User
Software Version
It's one of the most powerful marketing platform!
Overall Satisfaction with AdWords
It one of best selling tools, it helped us to reach customers outside North America. It is used by our department, but all others come to us if needed. Sometimes we would like to have more support from Google.
Pros
- Drives a very good amount of qualified traffic.
- Has the ability to target very specific areas, such as zip codes.
- Gathers a huge amount of data that helps you find insights on your customers. It can be linked with Google Analytics.
Cons
- Most of the time all reports have to be downloaded and then processed in a spreadsheet.
- Sometimes the policies of advertising are not clear.
- It has the capability to measure every cent and how it is spent.
- Faster way of getting sales.
- Google does not always set a fair price, even though your keywords are not competing with anyone.
- Bing
The amount of users is bigger in Google AdWords.
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