A Must Have for Those Managing PPC
May 16, 2014

A Must Have for Those Managing PPC

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdWords

I work at a digital agency, so our paid search and account teams use it to manage PPC for our clients. We also use other PPC tools from time to time, such as Marin, which allows us more flexibility with reporting than AdWords.
  • Bulk uploads through the editor allows our resources to spend their time efficiently
  • Competitive intel through auction insights gives my client market share information
  • Tags allow us to sort campaigns easily
  • Suggestions for optimizations only ever involves increasing budget and does not address goals.
  • The new Google Shopping does not have CPA bidding functionality. Many of my clients use this and see great performance. Would like to have that included.
  • YouTube reporting is lacking sophistication.
  • Increased brand awareness
  • Competitor insights
  • Increased revenue for clients
  • Bing
Much easier to use than Bing. Costs are dependent on vertical. Reporting is more sophisticated. More volume/opportunity than Bing
It's a must. You cannot manage PPC without using Adwords
The only real alternative is Bing, so if you want to appear in front of the masses, AdWords is the only option.