Incredibly Powerful SEM Solution
May 22, 2014

Incredibly Powerful SEM Solution

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdWords

AdWords is the largest provider of Search Engine Marketing ad inventory. The company I work for is a digital media agency and is used within my department to provide SEM services to a number of clients.

Pros

  • AdWords provides the easiest way to directly link advertising spend back to company profits
  • Seamless integration and data sharing with Google Analytics web tracking
  • As Google is the world's biggest search engine the reach available with AdWords is unmatched.

Cons

  • Recent changes (within the past 12 months) have forced all advertisers to treat tablet and desktop users as the same, losing the ability to target keywords, ad copy and bids at this level.
  • Recent changes (within the past 12 months) have forced all advertisers to combine desktop, tablet and mobile device targeting into the same campaigns, this has resulted in the inability to separate budgets between devices.
  • As time-zone settings are set at the account level it is a laborious process to calculate time of day scheduling in accounts that run across time zones.
  • AdWords has a large positive impact on all of the day-to-day operations of my team.
  • Bing ads,Facebook ads,linkedin ads
AdWords has the best ad management system in the marketplace, way more advanced and powerful features.
Until Google is no longer the world's biggest search engine AdWords will be the number 1 choice for SEM solutions.
I have used AdWords across a wide range of industries in both B2B and B2C settings, in my opinion it excels in e-commerce situations. The only time I would not recomened AdWords is if the company's website is not up to the standard required to accept traffic increases (often the case with very small companies who have not invested in their web presence recently).

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