AdWords: The Go-To Digital Campaign Management Program
Updated December 04, 2014
AdWords: The Go-To Digital Campaign Management Program

Score 10 out of 10
Vetted Review
Verified User
Software Version
2014
Overall Satisfaction with AdWords
AdWords is the paid search platform my agency uses to create, manage and optimize digital campaigns. It is used in the Media department between Search and Display. AdWords addresses digital campaigns: search marketing, display and e-commerce.
Pros
- Paid Search campaign management
- Keyword and optimization opportunities
- Campaign billing and financial information
Cons
- Campaign uploading process
- Syncing with the internet
- Real-time data
- ROI
- Increase Share of Voice/Branding
- Multi-touch attribution
I have not used other Digital campaign management programs, however I would choose to continue working with AdWords in the future.
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