AdWords- essential to be involved with in the digital marketing world
December 18, 2014
AdWords- essential to be involved with in the digital marketing world
Score 8 out of 10
Vetted Review
Overall Satisfaction with AdWords
Being used by any of our clients interested in running paid search campaigns. In the past it was the exclusive channel we advertised on, but because of pricing structure and cost restraints, we've expanded onto Bing and Facebook too. Along with organic search it's one of the two top mediums in generating leads for our clients.
- Custom messaging in ads
- Dynamic Search, triggering ads based on your website's content
- Ability to run search and display ads separately
- Ability to run YouTube pre-roll ads
- Everything located in one account; an MCC allows you to manage multiple accounts with multiple credit cards in one location
- Geo-modifiers- while certainly beneficial to use for local search, not a clear explanation of the best way of targeting (by radius, town, zip?)
- Adwords Certification- shouldn't indicate a user's expertise since some areas included on test may not be essential to run a successful campaign for your space
- The ambiguity of Quality Score
- Along with organic traffic, often-times produces the best conversion rate.
- Ability to split-test ads to see which ones resonate better
-Bing AdCenter
-Facebook Power Editor
AdWords has the best User Interface experience which makes it easier and more inviting to use. Facebook's lead generation capabilities with their precise interest targeting and behavior categories have improved their capabilities and is something to consider. Bing's Desktop AdCenter tool has improved greatly and essentially emulates AdWords Editor.
-Facebook Power Editor
AdWords has the best User Interface experience which makes it easier and more inviting to use. Facebook's lead generation capabilities with their precise interest targeting and behavior categories have improved their capabilities and is something to consider. Bing's Desktop AdCenter tool has improved greatly and essentially emulates AdWords Editor.