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Get your website together first, and then AdWords will be worth your time + money.
January 23, 2015

Get your website together first, and then AdWords will be worth your time + money.

Paul Francis Jones | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdWords

If you want to be competitive selling online, Google AdWords is a must. Following best practices and crossing your fingers that your customers and/or potential customers are going to be able to find you on Google hast the potential to be an incredibly long process. In addition to your best practices, AdWords give you the ability to prominently display text advertisements in highly desired Google search results; you also have the ability to upload products to Google Shopping, and post banner ads on various sites in Google's display network which is quite large.
  • Google will go out of its way to provide help for you on the phone, via email, or online chat.
  • There are a lot of options for how and where you advertise.
  • The tools are very robust, the data is immense.
  • AdWords can be a bit overwhelming. From the data to the tools there is an awful lot to look at.
  • Budget is the #1 question, especially for a small business, and I think Google could do a better job being more open on what to expect. My opinion is you have to be willing to flush $500 down the toilet in your first month just to acquire the appropriate amount of data, which will allow you to formulate a plan on how to move forward. I'm not suggesting you'll lose that money, but it's really the only way to get the data that will show you what words are worth your time and money.
  • Sometimes I feel that there are way too many accounts to keep track of. AdWords is connected to Analytics, and then Google's Shopping Feed, becoming a Google Trusted Store...Don't get me wrong it's all beneficial stuff, I just wish it were more streamlined. I honestly don't know if that's possible, but it can take up a lot of your time!
  • AdWords has dramatically increased our presence online.
  • AdWords has allowed us to compete with larger, more established online stores.
  • AdWords is kind of a gateway drug; once you try it, it's going to lead to other Google products for sure and that's a good thing. You'll really get an in-depth understanding of your customers.
Google is really the Gold Standard for search results. If you're going to choose one, without question you choose Google. That's not to say Google is always the proper choice, I mean you may find you get a better ROI using Bing or Amazon ads, but for the most part this is where you want to start.
Successfully utilizing AdWords really depends on how well your website is put together, your product, your pricing, and even shipping. There are a lot of factors that go into how well AdWords is going to work for you, and if you're not confident that your website is following best practices you probably want to invest in getting that right first before you even consider spending money on AdWords. Google only makes money when it recommends good search results that lead to conversions, and if your store description and product descriptions aren't up to today's standards, Google simply isn't going to feel your store is a good match for search queries. Building trust is another thing to focus on first; if a user arrives at your store and they don't see things like BBB or PayPal, or your site looks old, out of date, or is slow, again, AdWords would not be worth your money.