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Google Adwords is a structured way to get more conversions
June 21, 2016

Google Adwords is a structured way to get more conversions

Debora Ramos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdWords

It is being used solely by the PPC department. It helps us achieve a considerably high number of conversions at a really high revenue.
  • Brand awareness via Display ads
  • High increase in traffic
  • Full management of ads and keywords
  • Full control of company budget
  • High number of conversions that otherwise we would never achieve
  • Bulk changes that can only be done on the editor software
  • Having several accounts it doesn't allow users to look at the keywords at that level. We have to enter each account to see the respective keywords, ads, campaigns etc
  • Auction Insights is a good tool that let us have a rough idea of what is happening but it is very basic. It would be nice if it could bring more info.
  • Quality Score is something hard to understand. Sometimes similar keywords with same ads have really different QS.
  • Google shopping image ads are not available for lead generation business where products are bespoke
  • It can be very expensive depending on the keywords we are bidding in. Some keywords might easily reach £20 per click
  • Faster lead conversion
  • Higher conversion rate
  • Easier to get to know our customers and therefore optimize the website for more conversions
Adwords is more expensive but the traffic volume is 5 times bigger than Bing Ads. Adwords was the first in this industry so they are the experts.
I would say it is not suited for small business where the profit margin is small as it can be really expensive. £75 voucher disappears in just half an hour and it isn't guaranteed that a sale will happen. For companies where the margin is big it is well worth as even if the cost per sale is high you will still get some profit out of it and you are more likely to have far more sales.
It is normally ideal for e-commerce websites with off-the-shelf products as you can use the full capacity of what Adwords has to offer, such as Google shopping.