A Few Words about AdWords
May 25, 2016

A Few Words about AdWords

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdWords

AdWords is used extensively by the pay-per-click department at my company, for setting up Google ad campaigns, bidding on keywords, tracking results, and generating reports etc. However, even for someone who does not work with paid and display ads on Google on a daily basis, I find AdWords' keyword research tool extremely helpful for keyword research and for exploring the competitive scope of certain terms.
  • AdWords' Keyword Planner tool is great because it allows one to conduct research on relevant keywords, assess the search volume and competitiveness of the keywords, and find similar keywords to target.
  • AdWords allows you to set up your campaign to target (and retarget) your intended audience at the right location on the right device during the right time if you have the information available.
  • AdWords clearly shows what keywords/ads are bringing the most traffic and conversion and allows you to revamp your strategy and adjust your bidding accordingly. You will have a clear sense of your CPC and ROI.
  • I think AdWords can be a bit daunting at first because there are so many dimensions to a single campaign that we need to account for.
  • AdWords has significantly helped to increase the ROI for many websites my company has worked with. And for certain websites who may not have had the most appealing products, AdWords certainly helped to bring in the initial traffic and brand exposure.
AdWords is definitely the winner compared to Bing Ads simply because there are more people who use Google.
AdWords is the only tool I know that can be used for ads on Google's search results, and leveraging ads, display campaigns, and Google shopping can all be extremely beneficial for e-commerce websites seeking to build brand exposure and drive conversions. I wouldn't use AdWords if I were just trying to increase exposure and drive traffic to a blog.