AdWords - quick, easy but make sure you get your message right!
August 01, 2016
AdWords - quick, easy but make sure you get your message right!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with AdWords
We have used AdWords to run at least 4 successful marketing campaigns to target very specific demographics. The campaigns represented the services provided by the companies I have created and worked with. In all cases, we were able to reach the right people and get some response.
- Allows you to reach out to specific groups of people - by location, gender, age group, profession etc.
- Enforces a very compact form of advertising - it is easy to read and does not affect the UX on the web too much.
- You pay for what you have actually used - so the pricing is very fair.
- The prices could be optimised for the mid to large size campaigns.
- AdWords had very positive impact on our business - allowed us to reach out to the market
- The ROI in AdWords depends a lot on the way you structure your message - so pay a lot of attention - badly constructed campaigns will make you lose money.
We chose AdWords over a custom built or other solutions for few reasons:
1) price - you pay for what you use
2) simplicity of running a campaign - you need to prepare short messages, target audience and budget.
3) time to implement - if you have the pre-requisites ready, your campaign can be ready in under 30 minutes!
1) price - you pay for what you use
2) simplicity of running a campaign - you need to prepare short messages, target audience and budget.
3) time to implement - if you have the pre-requisites ready, your campaign can be ready in under 30 minutes!