AdWords - quick, easy but make sure you get your message right!
August 01, 2016

AdWords - quick, easy but make sure you get your message right!

Przemek Tomczuk | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdWords

We have used AdWords to run at least 4 successful marketing campaigns to target very specific demographics. The campaigns represented the services provided by the companies I have created and worked with. In all cases, we were able to reach the right people and get some response.
  • Allows you to reach out to specific groups of people - by location, gender, age group, profession etc.
  • Enforces a very compact form of advertising - it is easy to read and does not affect the UX on the web too much.
  • You pay for what you have actually used - so the pricing is very fair.
  • The prices could be optimised for the mid to large size campaigns.
  • AdWords had very positive impact on our business - allowed us to reach out to the market
  • The ROI in AdWords depends a lot on the way you structure your message - so pay a lot of attention - badly constructed campaigns will make you lose money.
We chose AdWords over a custom built or other solutions for few reasons:
1) price - you pay for what you use
2) simplicity of running a campaign - you need to prepare short messages, target audience and budget.
3) time to implement - if you have the pre-requisites ready, your campaign can be ready in under 30 minutes!
AdWords is a marketing solution. It allows you to run just about any size of an advertising campaign for the external users.
The only limitations are the more and more popular ad-blockers. They do limit the visibility of your ads in the target audience's browsers.
The only scenario where I think the solution is not adequate is internal (i.e. intranet-based) information campaigns within the enterprise.