1. Home
  2. Search Engine Marketing (SEM) Tools
  3. Google Ads Reviews
  4. User Review of Google Ads
AdWords is Good.
March 17, 2017

AdWords is Good.

Alex Panagiotopoulos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdWords

We're using Adwords as a lead generation tool for some of our clients. It solves the business problem of getting some instant results in search; getting organic/social/viral traction can sometimes take months or is uncertain. Adwords is straightforward: you set your targeting option and budget, make some ad copy, and you start getting clicks and traffic.
  • Tracking concrete results.
  • Integrating with other marketing channels.
  • Providing valuable insights.
  • It can be confusing to get started.
  • A lot of functionality is buried behind a lot of legacy pages and weird user paths.
  • I'm not sure who to call for live support.
  • It's been a positive impact
  • We've been able to get keyword insights and customer behavior insights
  • Facebook Ads
Facebook Ads is an equivalent tool to Adwords, but it's more suited for topics and things that people want to see in their news feed. The "holy crap, this is a thing?!" products and services. Adwords is better for straightforward queries where someone is actually looking for information on a topic or service.
It's great for lead generation, especially for targeting new geographies where you're not getting organic traction yet. And you have to have a website and a product that really lends itself to lead generation. If it's just to market a general service category, you're not going to get great results.