Item: Google Ads
Rating: 7
Author: Denise Schiller

Overall Satisfaction with AdWords

Use Cases and Deployment Scope

I used AdWords to help write SEO-rich content. We were generating new product description pages that needed to be promoted and also found via organic searches. I used AdWords to choose nouns and product-related phrases throughout the page, balancing the readability of the page with repetitive AdWords-recommended words. When the pages were uploaded, the visitation of the initial pages was up 85%. Good news? The project worked! Bad news: lots more pages to write! Ah well, it's job security, right?

Pros and Cons

Pros

Gives specific phrases that return SEO results
Highlights important terms
Easy to use

Cons

I didn't notice any issues.

Return on Investment

Excellent! Customers are visiting these pages in greater numbers!

Alternatives Considered

Google Keyword Planner

AdWords worked so much better -- it was easier to see what the names and phrases were as opposed to being funneled through an advertisement campaign purchasing process with Google.

Likelihood to Recommend

AdWords is well suited to writing content that is SEO-rich, perhaps not as well suited to actually naming new products. A professional writer is still required in order to make the phrases useful and put in context.

Comments

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Great results from using AdWords!