Overall Satisfaction with AdWords
I used AdWords to help write SEO-rich content. We were generating new product description pages that needed to be promoted and also found via organic searches. I used AdWords to choose nouns and product-related phrases throughout the page, balancing the readability of the page with repetitive AdWords-recommended words. When the pages were uploaded, the visitation of the initial pages was up 85%. Good news? The project worked! Bad news: lots more pages to write! Ah well, it's job security, right?
- Gives specific phrases that return SEO results
- Highlights important terms
- Easy to use
- I didn't notice any issues.
- Google Keyword Planner
AdWords worked so much better -- it was easier to see what the names and phrases were as opposed to being funneled through an advertisement campaign purchasing process with Google.