Item: Ahrefs
Rating: 10
Author: Andrea Hester

Use Cases and Deployment Scope

As director of operations for a web development company, I oversee use of Ahrefs as a tool for providing our clients with comprehensive SEO analysis reporting and recommendations for technical and on page improvements. Along with several other tools, Ahrefs is essential for analyzing our clients' website performance and identifying SEO opportunities.

Pros and Cons

Excellent help resources, blog articles, and tutorials
Almost all features have info tooltips that provide useful explanations and ideas for practical application
Easy to export reporting functionality
Easy to set up recurring site audits for multiple sites
The rank tracker feature is a particularly useful tool for monitoring performance among competitors over a length of time

Keyword research reporting is better in some other tools I've used
Cost of this tool is a bit high and may be prohibitive to some, but it's worth it for companies like ours that heavily rely on its use

Return on Investment

Ahrefs has enabled us to provide clients with valuable roadmaps for improving their SEO and increasing their conversions and ROI
Ongoing monitoring and reporting generates new business for web development and technical SEO performance improvement
Ahrefs has helped train and educate our internal team members on SEO best practices, which has transferred to saleable services and knowledge benefitting both our clients and our profitability as a company

Alternatives Considered

Moz Local, Screaming Frog SEO Spider, Google Analytics and Google Search Console

Ahrefs is the most comprehensive tool we've used for providing SEO and performance analysis for our website clients. It's an essential part of our analytics stack, along with Google products. It doesn't require downloading and installing software, and it's more robust and user friendly than many other apps we've tried.

Key Insights

Do you think Ahrefs delivers good value for the price?

Yes

Are you happy with Ahrefs's feature set?

Yes

Did Ahrefs live up to sales and marketing promises?

Yes

Did implementation of Ahrefs go as expected?

Yes

Would you buy Ahrefs again?

Yes

Other Software Used

Moz Local, Google Search Console, Google Analytics, Screaming Frog SEO Spider

Likelihood to Recommend

For our purposes of helping provide comprehensive SEO analytics over time for several different websites, Ahrefs is the best tool we've found. It has an easy to use interface, doesn't require downloading and installing any software, and provides an extensive library of help resources and tips for application. From page performance analysis to keyword analysis and competitor rank tracking, Ahrefs is a one stop shop for SEO.

One Stop Shop for SEO

Overall Satisfaction with Ahrefs