Item: Ahrefs
Rating: 10
Author: Jake Tully

Use Cases and Deployment Scope

In terms of tackling new marketing projects, Ahrefs has been invaluable in saving the marketing department a great deal of time and effort. Ahrefs allows us to focus in on specifics, such as which keywords we can target and which websites we can potentially partner with. The site also focuses on larger-scale issues such as our overall web ranking and how competitive we are in the online marketing sphere.

Pros and Cons

It's easy to use for those uninitiated with web rankings.
It provides powerful, easy to use reporting.

Better integration with Google Analytics.
A more comprehensive offering of web traffic stats.

Return on Investment

Ahrefs helped us rank on the first page for several keywords within several search engines, giving us enormous visibility.
Ahrefs allowed us to outrank competitors for keywords, giving us an inherently competitive edge.

Support Rating

The ahrefs team was always helpful, thoughtful and intuitive whenver we had an issue with the site. Issues with the site have rarely come up, therefore a majority of the contact with the customer support team has been ahrefs reps helping new users walk through the site, giving users advice on how to best use the software.

Key Insights

Do you think Ahrefs delivers good value for the price?

Yes

Are you happy with Ahrefs's feature set?

Yes

Did Ahrefs live up to sales and marketing promises?

Yes

Did implementation of Ahrefs go as expected?

Yes

Would you buy Ahrefs again?

Yes

Other Software Used

Asana, Hootsuite, Evernote

Likelihood to Recommend

When launching marketing projects, such as blogging or creating white pages for content across my company's sites, Ahrefs was indispensable as an ally in helping my team target certain keywords and phrases. For a team that I lead that was consistently working on a greater SEO presence across multiple keywords within a specific industry, Ahrefs was an ally that constantly provided new information and ideas for how to create more meaningful and effective content. Ahrefs also gave us a general understanding of our overall web ranking within our industry and beyond, allowing us to create realistic goals for our team.

A Marketing Team's Best Friend: Ahrefs

Overall Satisfaction with Ahrefs Site Explorer