Great tool for lead generation + outreach
Updated February 20, 2025

Great tool for lead generation + outreach

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

We use Apollo.io for both sales and SEO backlink cold outreach. For the latter, we need to find contact details of good-fit leads to improve our pipeline and drive revenue. For SEO, we need to build the domain rating of our website so we are doing a linkbuilding campaign. For this we use Apollo.io to find the email addresses of blog writers and editors, as well as create cold messaging sequences for outreach.

Pros

  • Easy to use. Platform is intuitive
  • Offers a detailed database of contact information
  • Easy to personalize cold emails

Cons

  • Phone numbers of European contacts are often not available
  • I wish you could manually export contacts into Hubspot without setting up an automation to either bulk push or push when Apollo.io lead stage reaches a certain point. Right now we can't push to Hubspot manually unless we enable one of those options
  • I feel like there are a few unnecessary steps when creating sequences that could be cut out so the workflow is even smoother
  • Improving our pipeline with good leads
  • Improving our website domain rating driving more traffic to our website
  • Saving time on manually finding leads and emailing them
Apollo.io is very easy to use. Everything loads fast, the interface is clean and for the most part the workflows are smooth. Setting up the integrations are also quite easy. The chrome extension allows you to easily check for duplicate records in Hubspot. No bugs or glitches that I've come across.
The phone numbers given by Cognism weren't accurate and it was too expensive. HubSpot Sales Hub is less intuitive and not as easy to use when setting up email sequences.

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Apollo.io go as expected?

I wasn't involved with the implementation phase

Would you buy Apollo.io again?

Yes

Apollo.io is a great tool for getting contact details of leads and for automating your outreach. You can create email sequences where you can add many types of variables which make it easy to personalize your outreach while scaling. The chrome extension is also very helpful for quickly getting information off LinkedIn. However, I would not use Apollo.io for marketing efforts like building marketing email campaigns.

Apollo.io Feature Ratings

8.2
Advanced search
8
Identification of new leads
9
List quality
7
List upload/download
9
Ideal customer targeting
8
Load time/data access
8
8.0
Contact information
7
Company information
9
Industry information
8
8.0
Lead qualification process
7
Company/business profiles
8
Alerts and reminders
7
Automatic data refresh
8
Tags
8
Filters and segmentation
10
7.5
Sales email templates
8
Append emails to records
7

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