Effective Sales Tool for Boosting Efficiency and Revenue, Though Improvements Needed for Niche Use Cases
December 18, 2024

Effective Sales Tool for Boosting Efficiency and Revenue, Though Improvements Needed for Niche Use Cases

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

Lead sourcing, research, and data enrichment. Helps with the sales process and lead generation efforts. Apollo.io makes it easy to find and connect with the right prospects using verified contact details and rich insights. It streamlines outreach with automation tools and ensures no leads slip through the cracks with efficient follow-ups. Bulk extracts work well.

Pros

  • Browser extension is reliable
  • Data quality is decent
  • Data extraction process is relatively drama-free

Cons

  • Data coverage and accuracy
  • CRM integration - (Especially monday CRM)
  • Increased Lead Generation Efficiency
  • Occasional Data Accuracy Issues
  • Higher Conversion Rates
Overall a solid tool for our use case. Works pretty consistently with no drama. Relatively quick support from Apollo.io. Browser extension once had some issues with detecting LinkedIn pages due to a change made by LinkedIn, but Apollo.io acknowledged the change and deployed fixes very promptly, leading to minimal disruption. Generally quite good data quality as well.
Apollo.io tends to be my first port of call, as it's pretty straightforward to use with good quality and reliable extracts. The browser extension is another plus and makes the lead sourcing process a bit more streamlined for our use case. Other products we've used work well for some of our other processes, but Apollo.io tends to be relatively reliable if the other sources don't work for whatever reason.

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Apollo.io go as expected?

I wasn't involved with the implementation phase

Would you buy Apollo.io again?

Yes

Outbound sales campaigns would make good use of a tool like Apollo.io as it excels in providing detailed contact information and managing outreach at scale, making it ideal for cold emailing and lead nurturing.

Apollo.io may not be as suitable for long-term relationship building as Apollo.io’s strengths lie in high-volume prospecting and outreach, which may not align with a relationship-driven sales model requiring more tailored, high-touch interactions.

Apollo.io Feature Ratings

8.7
Advanced search
8
Identification of new leads
9
List quality
9
List upload/download
9
Ideal customer targeting
9
Load time/data access
8
9.0
Contact information
9
Company information
9
Industry information
9
8.5
Lead qualification process
9
Smart lists and recommendations
8
Salesforce integration
Not Rated
Company/business profiles
9
Alerts and reminders
8
Data hygiene
8
Automatic data refresh
8
Tags
9
Filters and segmentation
9
Not Rated
Sales email templates
Not Rated
Append emails to records
Not Rated

Using Apollo.io

3 - Management, Sales
3 - Management helps with maintaining access to the account and general administration of the account, sales utilises Apollo.io for our lead generation, lead research, outreach, data enrichment, and general sales support.
  • Lead generation
  • Data enrichment
  • Research
  • Niche Market Exploration
  • A/B Testing Outreach Strategies
  • Enhanced Account-Based Marketing (ABM)
  • AI-Driven Personalization
  • Customer Journey Mapping
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case.

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