Wish I had it sooner
June 11, 2025

Wish I had it sooner

Jordan Lewis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

I have consultants covering multiple specialisms and sectors. Because of the niche of the people I work with, there isn't always a lot of overlap in my contacts. Apollo.io has helped me find and reach more people, and be present in their mind by allowing me to automate sequencing to BD even when I would otherwise be busy or unable.

Pros

  • Find specific contacts by adjusting filters
  • Allow a boot-strapped start up to have access to a wide range of BD tools
  • Automation tools! Consistently top up your sequence and contact people

Cons

  • I am not a fan of the AI written tools. It needs to find a way to be more personal
  • Mobile friendly. It's hard to do things without a laptop
  • Layout on desktop can be confusing sometimes. Too busy.
  • Having customisable sequences makes it easier to follow-up when you are busy. I would have forgotten/not done certain tasks had it not been automated
  • Make yourself accountable with the "Manual" tasks. Apollo.io give you all the data to make calls, and you can set yourself reminders to do it.
  • Clean accurate data. I think 85% of numbers are correct and most contacts have emails. Vital for getting through.
Strong impact on efficiency. As a busy person it is hard to remember to do everything when you want to do it. Automating means that you don't have to remember, you just have to set it up at the start. Adding new contacts to the pipeline is valuable and can be automated also. The interface can be a bit busy, some work to clean it up would be brilliant but it is easy to use nontheless.
I do not use the AI feature too much, however suggest contacts is helpful and the fact that these contacts can be automatically added to a sequence is helpful too!
It has all the tools and filters you need, but it can look a bit busy and cluttered on the screen sometimes. I would suggest having "rooms". When you go into a certain part it's just the filters you need. Once you set the filters they dissapear and you can see your results, with the option to open up the sidebar if you need to.
Apollo.io is better than Lusha, although I have nto used Lusha extensively., Apollo.io has certainly been better at marketing it's capabilities to me.

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

I wasn't involved with the implementation phase

Would you buy Apollo.io again?

Yes

I wish I had this in my career sooner. It does everything i have had to work really hard to do myself

Apollo.io Feature Ratings

7.2
Advanced search
8
Identification of new leads
8
List quality
8
List upload/download
5
Ideal customer targeting
6
Load time/data access
8
10.0
Contact information
10
Company information
10
Industry information
10
7.1
Lead qualification process
8
Smart lists and recommendations
4
Salesforce integration
5
Company/business profiles
8
Alerts and reminders
8
Data hygiene
8
Automatic data refresh
8
Tags
5
Filters and segmentation
10
6.5
Sales email templates
8
Append emails to records
5

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