Doesn't get much better than Apollo.io
June 18, 2025

Doesn't get much better than Apollo.io

Daniel Campion | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

We use Apollo.io for email addresses, competitive intel & email sequencing. I have an individual user seat and we have probably 15 licenses spread out amongst our GTM team. Our goal with Apollo.io is really for efficiency gains - getting to people quicker with better information that will help us book meetings.

Pros

  • Verified Email Addresses
  • Tracking email open rates
  • Company Information

Cons

  • The tracking for emails sent is not as robust as other solutions on the market
  • The UI could be updated to be a little cleaner
  • 25% increase in contact validity when comparing to ZoomInfo
  • Negative Impact - not great tracking when using for email sequencing
It's definitely nice to have a consolidated platform that handles most top of the funnel activities a seller would need. It eliminates bouncing back and forth between several platforms which makes things easier.
Having a link that is customizable to send to prospects interested in booking a meeting with you has been valuable. We definitely save time utilizing a lot of these features.
I think simplifying the view on each page would make things easier. It sometimes seems very crowded.
Apollo.io is a better product. Better valid email addresses

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

I wasn't involved with the implementation phase

Would you buy Apollo.io again?

Yes

It is very well suited for getting email addresses of prospects you're interested in targeting. I think it has a long way to go in the sequencing space as it's not as user friendly.

Apollo.io Feature Ratings

7.3
Advanced search
8
Identification of new leads
8
List quality
7
List upload/download
6
Ideal customer targeting
7
Load time/data access
8
8.0
Contact information
8
Company information
8
Industry information
8
7.8
Lead qualification process
8
Smart lists and recommendations
7
Salesforce integration
9
Company/business profiles
8
Alerts and reminders
7
Data hygiene
8
Automatic data refresh
8
Tags
8
Filters and segmentation
7
8.0
Sales email templates
8
Append emails to records
8

Comments

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