More than helpful
June 24, 2025

More than helpful

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

We use it for two primary functions.

1. Outreach (identifying and contacting our ideal customer prospects).
2. Deal management / tracking

Pros

  • They provide rich information on companies
  • They allow us to target key contacts within those companies
  • Easy to save profiles and have Apollo.io bubble those up to us.

Cons

  • I'd like more reporting features. I have to export a lot into Excel to view the data the way I need to.
  • It's difficult to track conversation with contacts with respect to deals. I'd like to open a deal and see all communications with contacts
  • Increase visibility into what's working and what's not
  • One simple place to store communication and deals
Dramatically increased the speed to identify ideal customers, get their contact information and create meaningful outreach to them.
What would normally take hours, Apollo.io does it in a few minutes.
It has an intuitive and a simple interface.
I found Apollo.io gave us the biggest bang for our buck. Also, I've used it before and knew it was going to work, so there wasn't really a whole lot of competition in my mind.

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

Its fantastic for prospecting and contact information gathering. It has a simple and intuitive interface with lots of functionality.

I think its less appropriate for a true CRM. Some of the reporting is not as robust as I'd like. It is geared more for outreach analytics (calls, emails, etc...), but not ideal for managing and reporting on pipeline and deal stage.

Apollo.io Feature Ratings

9.5
Advanced search
10
Identification of new leads
10
List quality
9
List upload/download
8
Ideal customer targeting
10
Load time/data access
10
9.7
Contact information
10
Company information
10
Industry information
9
9.4
Lead qualification process
9
Smart lists and recommendations
9
Salesforce integration
Not Rated
Company/business profiles
9
Alerts and reminders
Not Rated
Data hygiene
9
Automatic data refresh
10
Tags
10
Filters and segmentation
10
9.0
Sales email templates
9
Append emails to records
9

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