Apollo.io is a good tool for prospecting and reachouts
July 01, 2025

Apollo.io is a good tool for prospecting and reachouts

Akash Tulsikar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

We use the platform to search for prospects across industries & geographies, which helps us in getting the emails of the prospects and reaching out to them. The biggest feature is the filter option, which helps in filtering the potential customers and reaching out to them. Mobile numbers are also available now, and we are using a few to call the customers. the team of 10 is using the platform currently

Pros

  • Prospecting with the filters based on industry, role, location etc
  • Helping in getting the email Ids of prospects
  • Helping in getting the Mobile number of prospects
  • List feature to export the leads

Cons

  • Very expensive - work on the pricing part
  • Some time do no give the accurate emails, it auto generate based on other people emails in the same company
  • Building a database of prospects
  • Helped in increase in pipeline
  • Helped in reaching out to the potential customers
  • Converted a few customers, which i got from Apollo.io
It helps in getting everything at a single place. Also the extension helps a lot, The prospecting can be done in the Apollo.io web and linkedin, The data will be synced automatically, than the emails can be extracted and emails can be targeted. once emails are at place it gives visibility of open rates, which is very important, than we can reach out to customer and close the deals
Profiling individual prospects on LinkedIn was a task, where we saved our time, than getting the email was a challenge and time consuming part it also saved time there, therefore saving a few mandays of work for u. for the team it saved 5 -6 days a month, which is very good
Very useful in getting the leads from the prospecting part and getting the email address of the prospects, filters are very good, saves time and a lot of effort

Do you think Apollo.io delivers good value for the price?

No

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

Well suited for the scenarios where prospecting is a mess for enterprise deals, companies that depend on cold reach outs can use Apollo.io.
For small companies, it is very expensive, need to have a lowered pricing plan for such companies, as it is required by many small scale companies who wants to build a business

Apollo.io Feature Ratings

Advanced search
10
Identification of new leads
7
List quality
9
List upload/download
9
Ideal customer targeting
10
Load time/data access
9
Contact information
7
Company information
9
Industry information
10
Lead qualification process
8
Smart lists and recommendations
8
Salesforce integration
Not Rated
Company/business profiles
10
Alerts and reminders
Not Rated
Data hygiene
9
Automatic data refresh
9
Tags
10
Filters and segmentation
10
Sales email templates
10
Append emails to records
10

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