Apollo.io Does This Fit Your Organization
June 26, 2025
Apollo.io Does This Fit Your Organization
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Apollo.io
Apollo works as an end-to-end sales platform in my organization. There are multiple problems that Apollo.io solves: 1) Data mining & prospecting 2) Data enrichment 3) Custom campaigns (LinkedIn, Mails & Calling) 4) In Depth Prospect Research (AI & Other) 5) Automations across various functions 6) In built dialer 7)Call recording & Analyzing (phone & video calls) 8) Reporting & Analysis & much more Apollo has proved to be a huge time saver & error eliminator for the organization.
Pros
- LinkedIn Automation:
- LinkedIn Campaigns with detailed automation options such as connection request sending automation, post acceptance message acceptance etc)
- Video Call Recording & Analysis:
- Discovery calls & 2nd level 3rd level calls are recorded and analyzed, after which summarization, minutes of the meeting, later follow up mails & context building becomes a salespersons dream
- AI Research:
- Using Apollo & web data, you can conduct in depth AI based research such as funding news, competitor analysis, general company news, leadership changes etc.
- Calendar setting:
- Apollo.io meeting calendar link function is almost like Calendly. The plus point is centralization of multiple other features due to being a single platform.
Cons
- Dialer:
- Currently International dialer (or a dialer as per specific region requirement) is not available in normal plans. It is only available with expensive plans with a minimum 3 seat buying. A plan where even one user could buy international dialer would be helpful
- AI call follow up questions:
- The feature is newly added. When calls are summarized, you have an option to ask follow ups to AI about details etc related to call. Even though this feature is improving, the AI sometimes makes big mistakes. Or misinterprets context
- Apollo as CRM:
- Apollo is also used as a CRM. But an option to add custom fields for custom details as per organizational requirement would be good.
- For example a box or custom detail field for funding or say LinkedIn desciption etc. This would always be associated with a company, person or both
- Positive 1: The automations and all-round sales tool characteristics were praised by upper management. However, ROI depends on salespeople expertise. As apollo.io is a tool not a salesperson
- Negative 1: For Indian companies the price point, especially considering absence of international dialer is somewhat an issue. The price is good and justified, but generally Indian companies do not have that much of a budget for sales tools to buy two calling tools. My company also may reconsider tool spending in near future.
- Positive 2: Huge time saver for all functionalities. It has allowed me to work smart not hard.
- Negative 2: At times it restricts a 2nd free user if one person from the organization is already using Apollo as a paid user. This has impacted other sales members at my team.
As mentioned in initial questions, the amount of features that apollo.io has showcases why it is way ahead of its competitors in terms of all round tool. But international dialer is the only feature we are struggling with
Even though I do not have data backed report on the hour or minutes Apollo has helped save, but no doubt, it has saved weeks of time and mental stress.
On a rough estimate I would say, I could easily get things like research & list building done atleast twice as fast if not thrice
On a rough estimate I would say, I could easily get things like research & list building done atleast twice as fast if not thrice
ZoomInfo:
While ZoomInfo is amazing when it comes to data quality, especially in North America, it's limited in terms of all round features.
LSN:
LinkedIn Sales Nav is great, especially the InMail feature is the best way to direct reach out in 2025, but it's only limited to data and not outreach & other sales tools
Lusha:
The more all round compare to the two above, but still missing key functionalities of salespersons all round tools
While ZoomInfo is amazing when it comes to data quality, especially in North America, it's limited in terms of all round features.
LSN:
LinkedIn Sales Nav is great, especially the InMail feature is the best way to direct reach out in 2025, but it's only limited to data and not outreach & other sales tools
Lusha:
The more all round compare to the two above, but still missing key functionalities of salespersons all round tools
Do you think Apollo.io delivers good value for the price?
Yes
Are you happy with Apollo.io's feature set?
Yes
Did Apollo.io live up to sales and marketing promises?
Yes
Did implementation of Apollo.io go as expected?
Yes
Would you buy Apollo.io again?
Yes
Comments
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