Apollo does the Data Enrichment job perfectly

We use Apollo in our day to day GTM activity; it is our go-to platform for enriching data for our GTM efforts. The primary business problem that it solves for us is providing good, reliable data, both emails and phone numbers, for our marketing and sales team to do their outreach work.

As mentioned earlier, Apollo is the go-to tool for our GTM operations, and our sales team is also utilizing this platform to enrich data and manage details within it. Basically we are utilizing Apollo as a makeshift crm for our operations. It has been a game-changer.

It saves a lot of time that usually goes into researching, then identifying ICPs, etc. Using Apollo the research part becomes much easier, we also run an automated workflow using make.com and apollo for enriching data of our website visitors, which is really something help us a lot, along with saving a lot of time for the salespeople who used to do this manually.