Item: Apollo.io
Rating: 10
Author: Verified User

Overall Satisfaction with Apollo.io

Use Cases and Deployment Scope

We use it to find target companies as well as target individuals within those companies. Then we use the sequences feature to set up automated and manual tasks. And we also use it more or less as our CRM given that small team and low target counts. Happy with the outcomes.

Pros and Cons

Pros

Data is clean
Easy to use
Fair pricing

Cons

There is a learning curve
Not always clear if an action is going to happen automatically or not
Support is not the best

Return on Investment

Increased outbound volume
Improved targeting
Easier list creation

Efficiency

We've leaned into using as much of Apollo as possible.

Time Savings

It has saved us time mostly in list building and target company finding. REally has accelerated things for us on that front.

Usability

Not hard to use, but many things could be easier.

Alternatives Considered

lemlist and D&B Hoovers

Key Insights

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

Likelihood to Recommend

I'm currently using it with smaller companies w/ less moving parts. I can see how we could conitnue using it even as volume grows but might have to check pricing against other tools at some point.

Apollo.io Feature Ratings

Comments

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Easy to use w lots of features no matter your need