How AppsFlyer helps scale businesses!
August 13, 2020

How AppsFlyer helps scale businesses!

Rohit Asesh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Attribution
  • Marketing Analytics Dashboard
  • Deep Linking

Overall Satisfaction with AppsFlyer

We are using Appsflyer as our primary MMP and we're using it effectively to grow our app business because of its detailed features and detailed raw report and effective data interpretation.

We have been able to improve our app acquisition and retention using AppsFlyer. The product is being used by acquisition, promotions and retention teams.

Pros

  • Fraud protection tool is really helpful in doing source analysis and this has helped filter our top funnel well. We were able to remove all irrelevant sources from our targeting.
  • Attribution is well built and the deepest level of integration helps get the data segmented in an oriented manner. Raw reports are great to study.
  • OneLink has been a great tool that we have used to improve our promotions and retebtion.

Cons

  • Cohorts could be more detailed and insightful with more layers that can be added.
  • Fetching the reports sometimes takes much longer than expected.
  • A more customized front dashboard would make the product shine brighter.
  • 10% improvement in app retention, M1 (next month)
  • 30% increase in DAU in last 1 year and 18% MAU increment in the same duration.
  • Lower CAC as we were able to detect fraud traffic and penalized them accordingly.
The integration and API accesses are super easy and adaptable; the tech challenges were minimal and we're happy with the services.
Again, AppsFlyer has an edge over others because of its 1. easy to use interface 2. brilliantly researched modules 3. the kind of support they provide in term of knowledge base records and human support both 4. innovations and new module launches they come up with to keep you market ready always.

There are many reasons to choose AppsFlyer, major ones are already listed.



TUNE (formerly HasOffers), WebEngage, Google Marketing Platform (formerly DoubleClick)
1. When it comes to improve retention of your app users, the kind of data and integration we get using AppsFlyer makes it look very simple as the analysis becomes super easy.

2. If you are not focused much on post install events, AppsFlyer is not recommended as the most cost effective tool.

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