Appsflyer : The Most Versatile Attribution Platform
August 18, 2020

Appsflyer : The Most Versatile Attribution Platform

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Attribution
  • Marketing Analytics Dashboard
  • Fraud Protection

Overall Satisfaction with AppsFlyer

Appsflyer is being used by the Sales & Marketing team. The company I worked for specialize in mobile app acquisitions by connecting publishers & direct advertisers. It solves attribution tracking for mobile app systems, from installs, purchases, and any actions that a user would perform in an app.
  • Data export. Cohort data is available.
  • Dashboard view that is very easy to use.
  • Cost attribution to each partner.
  • The time it takes to download reports, a lot of the time if the file is too big, it then won't produce the reports.
  • Price. I heard a lot of mobile app clients has to pay very high price to use Appsflyer as their attribution.
  • Customer service. It takes a while to hear from them. I believe Customer service is based in Israel.
  • Positive: Ability to cut down CPA target by half.
  • Negative: System lagging when downloading reports makes optimization delay.
  • Positive: Cutting down on fraudulent sources.
  • Tableau
  • In house system through API
  • microsoft outlook
Very easy.
AppsFlyer has the best fraud identifications against other attribution platforms out there. The dashboard layouts are easily one of the easiest ones to use.
Well suited for a BIG team of user acquisitions. The reporting layout helps to make optimization faster. Protect 360 is also a very good system to use for combatting fraud. Less appropriate for a small team of user acquisitions/small companies. The monthly fee is high.