TrustRadius
A brief look at Aprimo and comparisons
https://www.trustradius.com/marketing-resource-managementAprimoUnspecified6.118101
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November 20, 2018

A brief look at Aprimo and comparisons

Score 6 out of 101
Vetted Review
Verified User
Review Source

Software Version

On-Demand

Modules Used

  • Campaign Management
  • Marketing Operations

Overall Satisfaction with Aprimo

Across the whole sector organization. It allows for campaign management - through submission, editing, review and deployment and the HTML of email campaigns - creating, editing, printing, final files for banners/web ads/large prints/etc.
  • I love in particular the ability to add comments directly on the piece I am making edits/comments against
  • It is organized in a way that is easy to tell which sections you must fill out
  • Perhaps it was an internal issue but majority of our back end admin was based overseas and this made time zone challenging
  • We could not edit a small change ourselves and would need an admin to edit it - this was silly when it was something simple like one missing word
  • Internal tool once implemented so save on external design fees
  • Canva is quicker/easier to use for a quick image design
  • Eloqua has greater email functionality
  • Aprimo was a cheaper cost at the time but products [are] in review always.
  • Suited well for the design of web ads, banners, print ads - easy to track project and to look up past projects by ID
  • I have found other software products like Eloqua easier/better for email build/send