Item: Treasure Data
Rating: 9
Author: Jaynil Vora

Overall Satisfaction with Treasure Data

Use Cases and Deployment Scope

We use Treasure Data in our Marketing team. It is used to enable the constant flow of data between our database (snowflake) and other platforms like Salesforce. We use Salesforce for email campaigns in which we need refreshed data every day. We use Treasure Data to get data that refreshes every day from snowflake via data extensions. The segments that we create in Treasure Data are really useful.

Pros and Cons

Pros

Really easy to use user interface, pretty easy to navigate
Amazing customer support
Multiple activations attached to one segment

Cons

Enabling fields to use in output mapping of behavioral segments
Faster run for master segments
Ability to overwrite data in data extensions in Salesforce

Return on Investment

Faster distribution of data to various platforms
Easily synced with database and other platforms
Easy condition to filter for creating various segments

Innovative Uses

Create segments without using a technical language like SQL
Use real-time segments to get data directly from the website
Use it for data flow to data extensions to Salesforce

Alternatives Considered

We have not looked at other products.

Likelihood to Recommend

Treasure Data is really good for the distribution of data from the database to various platforms. One segment can be created using various conditions, and it is really easy to use the interface. Many activations can be attached to a segment to really save time and enable smooth data flow.

Comments

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Treasure Data Review